Daniela Celi
Industrial
Chic // SS 2022
This collection is inspired
by the relaxed and functional utilitarian workwear that captures a
post-pandemic society. Influenced by 1990’s grunge, this collection emphasizes
oversized garments with industrial deconstructed textures and strong dark
colours. The use of hemp and bamboo fabrics and antibacterial and UV resistant
fabrics promote health and well-being and sustainable practices.
Tell me about
your project?
For me we are all the same,
regardless of gender, therefore inclusivity is a primary focus of my design
practice. Inspired by vintage workwear, this gender-neutral print-based
collection explores how previously worn garments hold traces of history. How
the fabric has protected the body and embeds a dialogue of memories within the
cloth. ‘I liked to imagine a historical narrative where workers rubbed their
dirty hands on their trousers after a long day of work’.
What have you
enjoyed most with your collaboration with Heavy Jeans?
This exciting live project
has enabled me to work closely with the Heavy Jeans design team and develop a
commercial collection of products and promote to a wider audience. Examining
the brand’s history and product range has enabled me to develop a professional
viewpoint that focuses on producing quality products, whilst maintaining an
innovative and sustainable approach to design.
How has this
work informed your practice as a designer?
The opportunity of working on a collaborative
project with Heavy Jeans has enabled me to focus to explore innovative design
methods and develop sustainable practices within the denim industry. Through
regular feedback with the design team, I’ve been able to consider alternative
design practices, exploring new sustainable ways of producing material and
manufacturing processes that respect the environment.
Why is
sustainability important in the fashion industry?
As a young fashion designer,
sustainability is at the core of my design practice. Cotton is overly produced
and excessively consumed, so in this collection I promote the use of
alternative natural fibres, such as hemp and bamboo. Designers and consumers,
together can start to explore alternative ways to design, produce and use
clothes that respect the world we live in.
